The owners of Gravitate® Jeans love riding motorcycles so much, they designed the perfect jeans for them.
After years of pulling down the pant legs of her husband’s jeans after long rides on their motorcycle, founder Margaret Meyer decided she had enough. With an old pair of jeans, stretch denim, scissors, thread and a whole lot of determination, Margaret designed her first pair of motorcycle jeans featuring a specially designed panel in place of the standard jean inseams. Her husband and co-founder, Bruce Meyer, was astonished at how comfortable the jeans were and how her new design alleviated bunching or rising of his pant leg while riding. He became the first believer.
After years of market research and now holding a patent for their contemporary design, Bruce and Margaret never looked back. In 2014, they teamed up with a large jean manufacturer who shares their passion for creating and building a brand that resonates with all types of riders. Together, they deliver a dramatically superior product that improves the quality of the motorcycle riding experience.